Sage Francetich, Real Estate Agent at Team Idaho Real Estate and Co-Founder of 4Mile Fishing.
Last June, with the ink barely dry on his Bachelor of Science degree from the University of Idaho, Moscow native Sage Francetich used funds won in a business-plan competition to attend the Palouse Knowledge Corridor's™ Be the Entrepreneur Bootcamp™. Calling the five-day bootcamp "an awesome experience," he considers his prize money to have been well spent.
"BTE Bootcamp™ was a fascinating and eye-opening experience," he says. "It was all about ideas versus reality."
Francetich, who majored in marketing with emphasis on entrepreneurship, had been in the same entrepreneurship class with fellow U of I student Garrett Hall of Viola, Idaho; together, they entered several business-plan competitions with Hall's concept for ReSink, an environmentally safe and time-saving substitute for lead fishing sinkers.
Elaborating, Francetich explains that "it's been known since 1971 that lead sinkers are harmful to the environment." ReSink provides a way to attach a small rock to a line rather a slug of lead.
The pair's plan won the U of I's competition, affording them the means to sign up for 2015's BTE Bootcamp™. And that, Francetich recalls, is when things got real.
"By the time we'd done three or four competitions, we thought we knew what we wanted to happen with ReSink," he explains. "By the end of BTE Bootcamp™, we were going, 'Wow, we really didn't know as much about launching a business as we thought we did.' And I mean that in a positive way, because it was an awesome experience."
Francetich and Hall arrived at last year's BTE Bootcamp™ knowing they wanted ReSink to be part of a bigger-picture idea for a company centered around fishing. The resulting Four Mile Fishing is now an LLC, with Francetich formally named as Chief Marketing Officer.
Presently, however, the launch of Four Mile Fishing is on hold while Francetich and Hall work on launching their regular, post-undergrad careers. Francetich joined Team Idaho Real Estate in January as a Realtor, for a field that requires considerable entrepreneurship and entrepreneurial effort in its own right. It's a great fit, he says, for his degree and the knowledge boost he gained from Bootcamp.